HOW DO YOU CREATE WEBSITES?
At Webmaster Jay, we use a web design platform called WordPress. Did you know that at least 40% of all websites are created with WordPress? There is a good reason for this. WordPress is a very powerful tool when combined with excellent coding knowledge. There are many people who choose to build websites for themselves, using website builders such as Wix or Go Daddy. However, those platforms do have limitation of what can be achieved. Whereas WordPress is only limited by ones creative or coding ability. WordPress is also an excellent platform to use when it comes to Search Engine Optimisation (SEO), which is the art of making a website more visible on Google search.
WHAT ARE DOMAIN NAMES? AND DO YOU TRANSFER THEM?
A domain name is simply the website address for the website. Just like every car has a unique number plate, websites have a unique name. We sort out your domain name for you. Plus we can offer advice on the best domain name for your business. If you already have a domain name, then we can transfer that over to us.
WHAT IS A WEBSITE HOST?
Websites are made up of many computer files. When you type in your website name (domain name) into the address bar, your website displays because the web browser knows where to find your files. A host is simply a high storage capacity computer known as a server where those files are stored. Every website has a host. And just like computers, not all hosts are the same. There are many hosts out there such as Siteground and Greengeeks. Webmaster Jay only use Siteground to host websites, and have their premium hosting package which means ultra fast load times for your website.
WHAT IS SEO? AND DO I NEED IT?
Search Engine Optimisation (SEO) is a long process of finely tuning your website so it becomes more visible in Google search results. You will hear a lot of so called SEO experts say they can guarantee you a page 1 ranking. However, that claim is very vague. Webmaster Jay can certainly help you become more visible in Google. It’s all about getting ranked for certain key phrases. And some key phrases are harder to get ranked than others. For example, the phrase “Builder in Basildon” will be much easier to rank for then “Builder in Essex”. Our mission is to get you ranked for as many keyword phrases as possible. New websites bring in very little traffic from Google search. If you are wanting customer from Google, then SEO is a must!
SHOULD I PAY TO ADVERTISE MY WEBSITE?
Many people fall into the trap of paid advertising, such as Facebook Ads, Google Ads, Yell Listings, etc. There is nothing wrong with these options, especially if you know what you are doing. However, when you paying for the advertising service, then your customers start to fall. This is a different story regarding Search Engine Optimisation (SEO), as SEO is an accumulative effort. This means that any SEO carried out for your website stays, even when you stop paying. At Webmaster Jay, our SEO package covers a wide range of optimisations. We not only fine tune the code, content and images on your website. But we also help drive more traffic to your website via articles, reviews and social media.
DO YOU CREATE LOGO’S?
I do have the skills and ability to create professional logo’s, but this is a service I do not offer. This is because there are many companies out there that specialise in this field. Please choose your logo design company wisely! It is vital your logo is ultra sharp, and drawn using computer software. I believe logo’s should be 3 colours or less, as they can easily be Embroidered onto clothing. A good logo should also reflect your business in some way.